SRAM

SRAM is a privately owned bicycle component manufacturer based in Chicago, Illinois, United States, founded in 1987. SRAM is an acronym comprising the names of its founders, Scott, Ray, and Sam, (where Ray is the middle name of the company's first CEO, Stan Day). The company is known for producing cycling components, including some internally developed, such as Grip Shift, EAGLE (1x12), DoubleTap, dedicated 1x11 mountain and road drivetrains and SRAM Red eTap.
The company grew organically and through acquisitions to become a high-end cycling component brand, selling under the brands SRAM, Avid, RockShox, Truvativ, Quarq, and Zipp. Their components are manufactured primarily in-house, in factories located in Portugal, Taiwan, China, and the U.S., and distributed and sold as Original equipment manufacturer (OEM) equipment and aftermarket components in markets globally.
SRAM has purchased a number of companies, enabling it to offer a full set of components rather than develop them from scratch. At the forefront of the company is the SRAM marque which is used for most of its groupsets. Companies SRAM has purchased and converted into marque brands include Rockshox, Truvativ, Sachs, Avid and Zipp.
SRAM currently has eight road bike groupsets (in descending order of price): SRAM RED eTap AXs, SRAM RED, SRAM Force, SRAM Force CX1, SRAM Rival, SRAM Rival 1, SRAM Apex

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SRAM GX Eagle 1x12 DUB Groupset

SRAM GX Eagle 1x12 DUB Groupset

SRAM Eagle™ drivetrains are the only 1x drivetrains that are fully system engineered for optimal per..

429.00€ Ex Tax: 348.78€

SRAM GX Eagle DUB 1x12-speed 32T Direct Mount Crankset

SRAM GX Eagle DUB 1x12-speed 32T Direct Mount Crankset

GX Eagle™ DUB™ CranksetThe SRAM GX Eagle™ crankset delivers consistent performance every time out. F..

125.00€ 175.00€ Ex Tax: 101.63€

SRAM Level  Brake Set

SRAM Level Brake Set

LevelNEW RULESThe SRAM Level brake levels the playing field with power and reliability stuffed into ..

87.33€ 147.60€ Ex Tax: 71.00€

SRAM Level T  Brake Set

SRAM Level T Brake Set

Level TTRAIL TAMERLevel T capitalizes on the same trail-taming brake technology that conquered the 2..

105.78€ 148.83€ Ex Tax: 86.00€

SRAM Level TL  Brake Set

SRAM Level TL Brake Set

Level TLLIGHTWEIGHT HEAVYWEIGHTHeavyweight performance in a lightweight package. Level TL packs the ..

146.37€ 196.80€ Ex Tax: 119.00€

SRAM Level TLM Brake Set 950/1800mm  Diffusion Black

SRAM Level TLM Brake Set 950/1800mm Diffusion Black

Level TLMCHAMPIONSHIP CONTENDERIt has a championship-winning pedigree, and is ready to take all of t..

292.74€ 369.00€ Ex Tax: 238.00€

SRAM Level Ultimate Brake Set

SRAM Level Ultimate Brake Set

Level UltimateLEVEL BESTAs its name implies, this is our Ultimate brake design for cross-country and..

485.85€ 738.00€ Ex Tax: 395.00€

SRAM RED eTap Kit HRD 2x11 Upgrade Set with Hydraulic Disc Brakes - Flat Mount

SRAM RED eTap Kit HRD 2x11 Upgrade Set with Hydraulic Disc Brakes - Flat Mount

SRAM RED eTap Kit HRD 2x11 Upgrade Set with Hydraulic Disc Brakes - Flat MountSRAM RED eTap Kit HRD ..

1,899.00€ 2,300.00€ Ex Tax: 1,543.90€

SRAM RED eTap Kit HRD WiFLi 2x11 Upgrade Set with Hydraulic Disc Brakes - Flat Mount

SRAM RED eTap Kit HRD WiFLi 2x11 Upgrade Set with Hydraulic Disc Brakes - Flat Mount

SRAM RED eTap Kit HRD WiFLi 2x11 Upgrade Set with Hydraulic Disc Brakes - Flat MountSRAM RED eTap Ki..

1,999.00€ 2,400.00€ Ex Tax: 1,625.20€

SRAM RED eTap Kit Road 2x11 Upgrade Set

SRAM RED eTap Kit Road 2x11 Upgrade Set

SRAM RED eTap Kit Road 2x11 Upgrade SetAt SRAM, they know that if a technological advancement clutte..

1,399.00€ 1,599.00€ Ex Tax: 1,137.40€

SRAM RED eTap Kit WiFLi 2x11 Upgrade Set

SRAM RED eTap Kit WiFLi 2x11 Upgrade Set

SRAM RED eTap Kit WiFLi 2x11 Upgrade SetNote: Delivery includes group with rear derailleur incl. bat..

1,549.00€ 1,699.00€ Ex Tax: 1,259.35€

SRAM X01 Eagle Black DUB 1x12-speed 32T Direct Mount Crankset

SRAM X01 Eagle Black DUB 1x12-speed 32T Direct Mount Crankset

X01 Eagle™ DUB™ CranksetWe know you have a lot of choices when choosing a crankset, and your choice ..

442.94€ 540.00€ Ex Tax: 360.11€

SRAM X01 Eagle Red DUB 1x12-speed 32T Direct Mount Crankset

SRAM X01 Eagle Red DUB 1x12-speed 32T Direct Mount Crankset

X01 Eagle™ DUB™ CranksetWe know you have a lot of choices when choosing a crankset, and your choice ..

439.00€ 540.00€ Ex Tax: 356.91€

SRAM XX1 Eagle Black DUB 1x12-speed 34T Direct Mount Crankset

SRAM XX1 Eagle Black DUB 1x12-speed 34T Direct Mount Crankset

XX1 Eagle™ DUB™ SL CranksetTrue competitors are always looking for a performance advantage — a relen..

477.61€ 580.00€ Ex Tax: 388.30€

SRAM XX1 Eagle Gold DUB 1x12-speed 34T Direct Mount Crankset

SRAM XX1 Eagle Gold DUB 1x12-speed 34T Direct Mount Crankset

XX1 Eagle™ DUB™ SL CranksetTrue competitors are always looking for a performance advantage — a relen..

469.00€ 580.00€ Ex Tax: 381.30€

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