SRAM is a privately owned bicycle component manufacturer based in Chicago, Illinois, United States, founded in 1987. SRAM is an acronym comprising the names of its founders, Scott, Ray, and Sam, (where Ray is the middle name of the company's first CEO, Stan Day). The company is known for producing cycling components, including some internally developed, such as Grip Shift, EAGLE (1x12), DoubleTap, dedicated 1x11 mountain and road drivetrains and SRAM Red eTap.
The company grew organically and through acquisitions to become a high-end cycling component brand, selling under the brands SRAM, Avid, RockShox, Truvativ, Quarq, and Zipp. Their components are manufactured primarily in-house, in factories located in Portugal, Taiwan, China, and the U.S., and distributed and sold as Original equipment manufacturer (OEM) equipment and aftermarket components in markets globally.
SRAM has purchased a number of companies, enabling it to offer a full set of components rather than develop them from scratch. At the forefront of the company is the SRAM marque which is used for most of its groupsets. Companies SRAM has purchased and converted into marque brands include Rockshox, Truvativ, Sachs, Avid and Zipp.
SRAM currently has eight road bike groupsets (in descending order of price): SRAM RED eTap AXs, SRAM RED, SRAM Force, SRAM Force CX1, SRAM Rival, SRAM Rival 1, SRAM Apex
Showing 1 to 15 of 15 (1 Pages)